AI Insights · Timothy · January 2021
Q4 2020 Roundup: Top Real-Time Strategy Apps in the UK
An overview of the top 5 real-time strategy apps' performance in the UK during the fourth quarter of 2020, highlighting download and user engagement trends.
As the year 2020 came to a close, the real-time strategy (RTS) genre saw varying degrees of user engagement and downloads on mobile platforms in the United Kingdom. Sensor Tower provides a detailed look into the performance of the top five RTS applications, offering valuable insights for developers and marketers alike.
Clash Royale by Supercell maintained its popularity with weekly active users peaking at 800 thousand in early October and dipping to 700 thousand by the end of December. Downloads remained consistent, averaging around 10 thousand per week, with a notable spike to 17 thousand in the week leading up to Christmas. Revenue trends saw a fluctuation, with the highest weekly revenue reaching 150 thousand in early October and settling at around 90 thousand by year's end.
Fastone Games' Art of War: Legions experienced a steady revenue stream, peaking at 40 thousand in late December. The game's downloads hovered between 5 thousand to 6 thousand weekly, with active users showing a slight decline from 77 thousand to 66 thousand through the quarter.
NaturalMotion's homegrown title, Dawn of Titans: War Strategy, showed less robust figures, with revenues oscillating between 6 thousand to 23 thousand weekly. The game struggled to increase its download numbers, which stayed under 1 thousand per week, and its active users count gradually decreased from 1 thousand in September to under 1 thousand by the end of December.
The quirky The Battle Cats by ponos corporation saw revenues that varied, reaching over 20 thousand in September and then again in December. Weekly downloads ranged from 3 thousand to 4 thousand, with the weekly active user count staying around 30 thousand throughout the quarter.
Ubisoft's Might & Magic: Era of Chaos showed modest performance compared to its peers, with revenues peaking at nearly 12 thousand in late October and active users numbering around 2 thousand to 3 thousand during the quarter. The game's downloads saw an uptick in late November, reaching over 200, but generally remained below 100 for most weeks.
As the data from Sensor Tower shows, the RTS category in the UK presents a dynamic market with diverse user engagement levels across different titles. For more in-depth insights into the performance of these and other mobile applications, Sensor Tower's comprehensive analytics tools offer a closer look at the trends shaping the mobile app landscape.
